The Bryden Stokes Promise

We place the brands at Brydens Stokes Ltd (BSL) into three distinct business divisions: Food & Consumer, Brewery, Wine, Spirits & Tobacco, and Health & Wellness. Our wide network of international suppliers and thriving portfolio make us one of the leading distribution companies on the island.

To support these divisions, we have over 330 employees and a portfolio of 450 quality brands. We make sure to reach the length and breadth of Barbados thanks to our team of 70 sales reps and 20 sales trucks, who work tirelessly to keep your favourite shopping locations supplied with the products you need and love.

We are relationship-driven, and always put the needs of our customers first and the families who rely on our products foremost. We’re not just a distribution company; we build brands, serve communities, and empower local businesses.

We take social responsibility very seriously, and consistently make charitable donations in order to positively impact all levels of Barbadian society. We believe in being active with our presence and also maintain ongoing sponsorships with numerous sporting groups from cricket, football, volleyball, darts, netball, and dominoes.

We place our community at the heart of what we do, and remain steadfast in our commitment to the families and businesses we serve.

Rhea Singh

Managing Director

Rhea Singh

With over 25 years of progressive responsibility Ms. Singh is an accomplished professional who has demonstrated exceptional leadership and expertise in various industries, including Distribution, Manufacturing, Financial Services and Hospitality. During her combined 15-year tenure at Alstons Marketing Company (AMCO), she successfully managed a diverse portfolio of local, regional and international consumer brands gaining invaluable experience in Business Development, P&L ownership, Strategic Planning, Sales & Profit Generation, People Development and Marketing. She also served as a Director on two ANSA McAL Boards – Alstons Marketing Company and Bryden Stokes Barbados during the period 2013 to 2017 and holds a BSc in Sociology and Management and an MSc (Distinction) in Management from the University of the West Indies.

David Sealy

Business Development Manager: Customer Management & Distribution Sector 

David Sealy

Mr. David Sealy is a Seasoned Commercial Practitioner with over 20 years’ experience in the Distribution and FMCG sector- 12 years of which have been in executive leadership roles.

He has worked extensively across the Caribbean with the last four years in leadership role in Ansa MCal Trading Limited Guyana.

Mr. Sealy’s insightful leadership and business acumen will reposition BSL into a customer centric organization while continue to develop and grow its business.

David, who has a MS in Business Management from the city University of New York, holds several local Directorships. He is an avid sports enthusiast, occasionally playing cricket and other sports.

Sasha Miller

Divisional Manager:
Health | Wellness

Sasha Miller

Sasha Miller, Health & Wellness Division Manager at Bryden Stokes Ltd, has 14 years of experience in the Pharmaceutical, Consumer Healthcare and Medical Supplies & Equipment Industry.

Sasha, a Sales and Marketing Practitioner, has proven herself formidable in roles such as Medical Sales Representative, Regional Sales Coordinator and Business Unit Head – Ethical Pharmaceuticals.

Having worked for both Multinational and Local Organizations, Sasha develops mutually beneficial initiatives in service of “winning the business”.

Her professional relationships span the Eastern Caribbean States, Northern and Southern Caribbean Territories and the Americas.

Allan Haynes

Chief Financial Officer 

Allan Haynes

Allan C Haynes is a highly accomplished and results-driven Chartered Accountant and Certified Treasury Professional with over 25 years of proven expertise in financial management, accounting, treasury, compliance, and audit gained in the financial services, automotive retail and distribution sectors. Recognized for exceptional leadership abilities and a strong aptitude for financial reporting. A critical thinker known for consistently delivering high-quality results. Skilled in driving strategic initiatives and implementing efficient financial processes to enhance business performance. Demonstrated proficiency in analyzing intricate financial data, extracting key insights, and offering valuable recommendations to support organizational goals. Committed to constant improvement underpinned by a strong work ethic in adding value to organizations.

Peter Chandler

Supply Chain Manager –
Outbound & Facilities

Peter Chandler

With, over 12 years of Logistics and Distribution experience, Peter has worked with some of the largest distributors on the island to manage their distribution functions enabling them to be first to market. Prior to this, his experience was in Sales and Marketing management for 20 years. This has enabled him to view distribution in a holistic manner.
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